The smartphone market is mature; it is moving from “adoption cycle innovation” to “replacement cycle innovation.” Smartphone hardware improvements will start to look like the PC industry, in which new features aren’t much of a big deal, but the two billion and growing user base has laid the most critical foundation for the future. It
By some calculations, Apple iPhone is the most profitable product line on on the planet. How is Apple continuously able to charge a premium for hardware which, when mimicked by other brands, is so quickly commoditized? See how Apple’s focus on an overall experience – hardware, software, content & services – allows it to stay
Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. Brands are a collection of experiences, not assets. A global logo study by Siegel+Gale illustrates how different logo types signal predictable
According to Interpublic Group’s Magna Global, digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016. It is expected to overtake TV as the biggest advertising category by the end of 2017. Read more about industry forecasts here.
It used to be the case that retailers had control over the customer every time they walked into their shops. But the rise of the smartphone changed all that. A battle is raging between technology giants and retailers over who has the most compelling relationship with the customer. Retail’s first two evolutions focused on the